Tim Frasier has been named regional president of Automotive Electronics in North America for Robert Bosch LLC. He assumes responsibility for the automotive electronics business activities in North America, including manufacturing, engineering, finance and sales.

Since joining Bosch in 1992, Frasier has held numerous positions in a variety of areas, including hybrid vehicle technology, engineering body electronics, exterior sensing product development, anti-lock braking systems, traction control systems and electronic hardware development. Before joining Bosch, he held various engineering positions at Ford Motor Company and General Motors Corp.

In North America, the Bosch Group manufactures and markets automotive original equipment and aftermarket products as well as industrial automation and mobile products, power tools and accessories, security technology, thermo-technology, packaging equipment and household appliances. Bosch employs approximately 25,000 associates in more than 70 locations throughout the U.S., Canada and Mexico.