September/October, 2006

By Judy Miller
Associate Publisher

249 W. 17th Street, 3rd Floor
New York, NY 10011-5300
212.204.4246
Fax 913.514.9245
jmiller2@prismb2b.com

2006 Media Information

Prism Business Media
9800 Metcalf Avenue
Overland Park, KS 66212
PH: 913-341-1300

Dear Electronics Marketer,

In just two short months, industry decision makers will assemble for Convergence 2006, October 16-18 at the COBO Convention Center in Detroit. This year's event will bring together world-renowned auto electronics technology leaders, speakers, and manufacturers. 

Automotive Electronics first launched as a supplement to Power Electronics Technology, RF Design and Ward's Auto World at the Convergence Show in October 2004. Once again, Auto Electronics will have a huge presence at this year's event. When the industry attends Convergence 2006, they will be looking to Auto Electronics — and  the conference — to learn about the latest technologies.

Auto Electronics is the only publication addressing the radical changes that electronics is bringing to the automotive industry. It addresses areas of great market opportunity (and growth potential) such as wireless, computing, information display, voice-processing, infotainment and telemetrics, along with coverage of simulation, body electronics, chassis, power trains, wireless networks and Sensing Issues in Active Safety Systems, and more.Auto Electronics reaches leading automotive engineers in companies such as Toyota, Motorola and Delphi, providing a roadmap for improving their design and understanding of these complex, integrated systems, and offering real time solutions in every issue. By addressing our readers' un-served need, Auto Electronics advertisers are rewarded with a quick response and measurable return on their investment.

Auto Electronics' September issue gives you the best opportunity of the year to get your message not only to our audience of design engineers, but also to show attendees. It will be placed in a handy carryall bag and will receive bonus distribution at our booth, in publication bins, on the show floor and at all sessions. Ten sponsors will have the chance to include a piece of literature or CD in the bag - a great way to distribute their information to thousands of eager attendees. Hurry-only 10 sponsors will be included - first come, first served.

We are also sending out a pre-show e-newsletter with a sneak preview of some of the exciting new products that will be unveiled at the show. You can use the newsletter to save time and maximize your presence by scheduling appointments with our readers prior to the show. Our promotional email blasts drive traffic to a special appointment-setting landing page that we build for you to collect qualified leads and request a preferred meeting date, time, and location at the show. 

With all that is at stake at this show, and for all the money you are investing, this is a very inexpensive way to be sure that the attendees stop by your booth first! 

I look forward to partnering with you to maximize your exposure and return on investment for Convergence 2006.  Please call today.

Best regards,

Judy Miller
Associate Publisher
212-204-4246
jmiller2@prismb2b.com

Cover Story: Design Tools
Software simulation addresses increasing auto system complexity
By Randy Frank, Contributing Editor

Tool suppliers have risen to the challenge posed by auto electronics makers to help reduce system problems, lower system cost, and cut time to market. In general, this means greater involvement with tools earlier in the design process. The answers are similar in some cases and quite different in others, but in either case provide options for users. This report will focus on the design tool options available to help electronic systems designers cope with the increasing complexity in today's vehicles.

Special Report: Automotive Multimedia
Employing Creative Connectivity to Meet User Multimedia Demands
By John Day, Contributing Editor

Automobile buyers are rapidly coming to demand in their vehicles the same multimedia functionality they enjoy at home. Alas, automotive design cycles, though much shorter than they used to be, still lag far behind those in consumer electronics. As a result, OEMs, tier one suppliers and the component manufacturers that support them are coming up with creative ways to anticipate and meet buyers’ requirements for connectivity, new sources of content, and a more robust infotainment experience. This Auto Electronics feature will cover today’s hot multimedia products and the strategies that developers hope will keep them current. Companies covered in the feature are expected to include Alpine, Analog Devices, BMW, Clarion, Cobra, Freescale, Fujitsu, National Semiconductor, J.D. Power, Strategy Analytics, Texas Instruments, Toyota, and Visteon.

Design Feature 1
The Future is in High Side Drivers
By (author name to come), STMIcroelectronics

With the trend toward using solid-state body control modules in modern cars, the demand for protected drivers is increasing rapidly. As majority of the loads, from headlamps to rear defrosters (heated backlights), are being driven by solid-state high side switches, the need for more robust high side drivers with built-in fairly sophisticated thermal protection is growing quickly. In this article, the author presents new generation of smart devices that can handle large currents and provide protection from shorts and inrush conditions. 

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