Dear Electronics Marketer,

The Convergence 2006 Conference was by all accounts a success. Bringing together the leading design engineers of the world to discuss the future of auto electronics is a daunting task. Electronics is, without question, the leading enabler for innovation of components and systems in automotive. According to Electronics, a Research Network, the U.S. Auto Electronics market is set to exceed $50 billion by 2010.

It was at Convergence 04 where we launched the first issue of Auto Electronics as a supplement to Power Electronics Technology, RF Design and Wards Auto World. Today Auto Electronics is no longer a supplement, but a viable stand-alone publication Throughout the conference, we heard consistently that Auto Electronics is the only publication that truly addresses the radical changes that electronics is bringing to automotive. It is a great feeling to know that we are fulfilling an important need for advertisers and readers alike.

Please look for the new tag line in the November issue, which more clearly states our mission.
"Auto Electronics: The only Automotive Design Publication focused exclusively on Electronics."
The November issue offers you the chance to relay your message to the most targeted, qualified and highly responsive audience of design engineers that are exclusively focused on the auto electronics market.

Best regards,

Judy Miller
Associate Publisher
212-204-4246
jmiller2@prismb2b.com

Special Report: Intelligent Transportation Systems
ITS: Vehicle to Vehicle or Vehicle to Roadside Communications?
Within the last few years, a number of changes have occurred with the vision and future plans for Intelligent Transportation Systems (ITS). For example, General Motors' recent demonstration of vehicle-to-vehicle (V2V) communications using Global Positioning System (GPS) technology and wireless dedicated short-range communication (DSRC) at 5.9 GHz put the technology in vehicles without requiring any roadside infrastructure. As a result, the technology and its implementation could dramatically change from previous forecasts. This report will explore some of the recent philosophy changes and their impact on automotive electronics technology.

Design Feature 1: Designing An Efficient Automotive LED Dome Light
LEDs are finding many automotive lighting applications. And interior lighting is one area where LEDs are ideally suited because of their small size and high efficiency . Recent advancements in the development of higher efficiency LEDs at lower costs have made these light sources the “technology of choice” when designing automotive interior lighting systems. This article will identify a number of drive configurations and topologies specific for automotive interior lighting.

Design Feature 2: Meeting The Bandwidth Challenges
Data is moving rapidly across every nook and corner of today's vehicle. The passenger seat is telling the airbag system that there is an adult sitting in the seat and that it should arm the passenger-side airbags. At the same time, the engine is communicating its vitals to the dashboard display to alert that the engine needs service. These and many more examples emphasize that in-vehicle communication is growing at an alarming rate, and the increase in body electronics systems is contributing greatly to that growth. This article will present discussion that shows how designers of body systems are taking advantage of new technologies, such as advanced networking protocols and related microcontroller peripherals, to architect body electronics that allows for greater efficiency, higher reliability, increased flexibility and improved performance.

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