Dear Electronics Marketer,

Hoping to fill a void in the market, Auto Electronics was launched 2 years ago on the belief that  electronics is changing the landscape for today's automotive engineer. Offering innovative solutions to our readers, as they make critical choices for automotive design, we are constantly striving towards bringing this strategic goal to fruition.

Every article in our upcoming May issue addresses the radical changes that electronics is bringing to the automotive industry, from In vehicle networking, Electronic stability, Motor-control schemes and Performance reliability of the power module!

Your ads aligned with this compelling editorial are relationship builders. They help establish your company as a leading supplier to the auto electronics industry. Moreover, when you bring your message directly to the customer at the point of need, it helps you get closer.

For this issue we have also produced a handy pullout Wall Chart. Navigating through the complexity of data communications standards can be a daunting task. This cubicle friendly chart will give our readers a quick reference.

From CAN to Flex Ray, there are a myriad of bus protocols within automobiles. And, the protocols continue to grow due to the increasing number of electronic control units in today's cars. These protocols contribute to a very complex in-vehicle networking system, as no single protocol fits all application requirements. The Auto Electronics In-Vehicle Networking Standards Wall Chart provides key parameters for each one of them with the applications they  fit. 

Engineers respond best to visuals, whether they are pictures, graphs or charts. Because nothing like this existed previously, we are sure that this Standards Wall Chart , produced on luxury stock, will be a working tool for years to come. Engineers are likely to personalize this chart, adding their own notes in the margin. As a sponsor, every time an engineer refers to the chart or glances at the wall, it offers you the chance to build your brand and relay your message. All sponsors will receive 100 extra copies to give out to their key clients.

We will also have distribution of this chart at every major trade show including Convergence and SAE 2008.

Please call me if you would like to see a prototype. There are very limited sponsor opportunities available and the exposure you get will last for years.

Best regards,

Judy Miller
Associate Publisher
212-204-4246
judy.miller@penton.com

Special Report:Chassis
NHTSA Tips the Scale for Electronic Stability
With the National Highway Traffic Safety Administration (NHTSA) proposing that anti-rollover systems or electronic stability systems will be required on all new cars and Subs by the 2012 model year, thousands of deaths could be prevented annually in the U.S. This report will address the available systems and key components such as the sensors as well as changes that could be expected in the near future.

Design Feature: Power train
Considering Performance, Reliability and Cost of Power Module Design in HEV Systems
The power module is a key cost, performance and reliability driver in hybrid electric vehicle (HEV) systems. And, therefore, needs careful consideration in the design of hybrid systems. In this article, the performance (efficiency, power density and specific power), reliability (thermal and power cycling) and the cost aspects of the power module will be discussed. Both power device and module level performance needs will be evaluated. And its impact on the overall cost of the module will be investigated.

Design Feature: Design Tools/Software
Development Tools: An Integral Element of the Automotive Embedded Designer's Development Environment
As pressure mounts to get products to market faster, development tools-hardware, software and reference designs-play a crucial role in supporting the embedded designer.

In particular, the Integrated Development Environment (IDE) tools, together with application-specific software libraries and reference designs, enable automotive embedded designers to focus on important design details. Due to safety and reliability issues, the latest cars are moving toward deploying permanent magnet synchronous motors (PMSM) in their rotating subsystems. Besides requiring complex drive circuitry, PMSMs require sophisticated digital signal controller (DSC)-based control algorithms, such as field oriented control (FOC), for delivering optimum performance. This article shows that these advanced motor-control schemes can be developed and debugged using IDE tools.

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