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By Judy Miller Contacts Western U.S./Northern CA Classifieds Auto Electronics
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Dear Electronics Marketers, When you pick up the March/April issue of Auto Electronics you are sure to notice one very significant change - our parent company is now Penton Media. For me it is almost surreal, for as many of you already know, I spent sixteen very happy years at Penton before coming to Prism 3 years ago. I often felt as if I never completely left Penton because when I came here to work, I joined former Pentonites, Ashok Bindra, editorial director, David Morrison, editor, and John French, who is now the new Penton's CEO. Penton Media now is much different and greater than it was. By merging with Prism it has become one of the nation's largest business-to-business media and information companies, serving more than six million business professionals every month. In a smaller way, I learned first hand how powerful leveraging assets can be when we launched Auto Electronics. I owe much of the success of this publication to our collaboration with our Wards Group of sister publications. Penton Media's Auto Electronics now benefits by being under the Design Engineering Group led by Sr. VP David Blansfield. Within this group is Electronic Design (the publication I formerly worked on), Microwaves and RF, Machine Design, Medical Design, Power Electronics Technology, and RF Design. We envision this group to be collaborative and customer-focused, offering access to one of the largest databases of Design Engineers in the world. Auto Electronics has always been able to offer a solid return on investment because of its exclusive audience of auto engineers working in electronics. Now with this merger, we can leverage our resources even further. During this exciting time for us, I look forward to seeing many of you next month at the Society of Automotive Engineers conference at the COBO Convention Center in Detroit (April 16-19, 2007). Our editors will be there too, to meet world-renowned auto electronics technology leaders, speakers and manufacturers from around the world. Please take a look at the Auto Electronics March/April editorial lineup. This issue gives you the best opportunity of the year to get your message not only to our audience of design engineers, but also to show attendees. The issue will be placed in a handy carryall bag and will receive bonus distribution at our booth, in publication bins, on the show floor and at all sessions. Ten sponsors will have the chance to include a piece of literature or CD in the bag - a great way to distribute your information to thousands of eager attendees. Who says you can't go home again? Please drop me an email at my new Penton address judy.miller@penton.com and let me know your thoughts. Your contribution is what clarifies our vision as we confront the multiple possibilities and outcomes of the new Penton Media.Best regards,
Cover Story: Design Tools/Software Design Tools Evolve To Address System Complexity As content and complexity of auto electronics continues to grow, effective design tools are increasingly important for meeting tight time-to-market requirements. Traditional CAD, visualization, simulation and software development tools are offering new capabilities and microcontroller developers are striving to make their most sophisticated products easier to understand. This report focuses on this evolution as it explores its use by electronic systems designers to cope with the increasing complexity and fast turn around pressures. Special Report: Powertrain Design Feature: Power Electronics Design Feature: Chassis In-Vehicle Networking Standards Wall Chart ____________________________________________________________________________ |
