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By Judy Miller Contacts Western U.S./Northern CA Classifieds Prism Business Media
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Dear Electronics Marketer, Right before the holidays I received a note from a client, thanking me for the success of a recent Webinar we did for his company. What impressed him most was the diversity and quality of leads that converted to sales. This note from the “right “ customer who sponsored one of our educational Auto Electronics Webinars was one of my best holiday gifts. It speaks volumes for how important it is to reach the right customer! Customers are the key to every business and attracting new customers is one of the most important reasons to advertise. However, many marketers fail to realize that which customers they attract is more important than how many they attract. Just as you look to form strategic relationships, you should also you be looking to build a strategic customer base. This is what targeted media is all about. Auto Electronics' franchise offers an array of venues to relay your message, including educational Webinars by Randy Frank, a twice monthly Auto e-newsletter, an active Web site autoelectroncs.com and of course our bi-monthly print magazine. As the only automotive design publication exclusively devoted to electronics, it offer you the best opportunity to reach the “right” customers. Call me today and together we can build an effective integrated marketing program. Our lineup for the January/February issue is below. This issue will have bonus distribution at APEC, February 25 through March 1. APEC is the premier event for practicing power electronics professionals - assuring even further exposure of your message to the thousands of design engineers attending the conference.Best regards,
Cover Story: Vehicle Vision Sensing Raising the Performance Bar of Vehicle Vision Sensing Development activity is expected to heat up in 2007 as semiconductor and Tier One suppliers and OEM customers work to lower the cost and increase the deployment of camera systems based on CCD and CMOS vision sensing technology. Applications for the technology include adaptive cruise control, lane departure warning, blindspot detection, and parking assist. This report will describe the latest in vision sensing technology and discuss the obstacles yet to be overcome. Suppliers advancing the state-of-the-art include AMI Semiconductor, CSEM, STMicro, Mobileye, Omnivision, Micron Technology, Medius, Melexis, Cypress and Kyocera. Special Report: Power Semiconductors Companies covered in this report include AMI Semiconductor, Fairchild Semiconductor, Freescale Semiconductor, Infineon Technologies, International Rectifier, Linear Technology, Maxim Integrated Products, NXP Semiconductors, STMicroelectronics, Siliconix, Toshiba, and more. Design Feature: Body Electronics
Design Feature: Bonus Distribution: APEC ____________________________________________________________________________ |
