Dear Electronics Marketer,
Are You Ready to Take the Online Challenge?
The integration of online and print to meet your marketing objectives has a net impact greater that the sum of its part. This shows up in measurable end results such as qualified leads and the number of visitors drawn to your Web site.
For those marketers trying to reach automotive design engineers, advertising in Auto Electronics magazine has been a "no brainer." Its success is attributed to the rapidly changing auto industry and a revolutionary publication that addresses these changes.
Auto E-lectronics, our twice-monthly e-newsletter, goes to an even larger audience, 40,000 "opt-in" subscribers. They use this auto newsletter in tandem with the magazine to obtain the latest in automotive products and technical information.
If you haven't already been a sponsor of the Auto E-lectronics e-newsletter, take the online challenge today: Any full-page advertiser in Auto E-lectronics (at regular rate), can run a banner and text ad at no charge for the month of March and April (based on inventory availability).
Once you begin, you will likely become hooked at the immediate response -- not only in speed to market but also in terms of feedback. You will know very quickly if you're not getting the response you expect and can change your creative. Online advertising is also completely measurable.
As marketers, creating mechanisms for accountability are a hallmark of your campaign's success. Call me today for details and take the online challenge! Best regards,
Judy Miller
Associate Publisher
212-204-4246
jmiller2@prismb2b.com
Coming In March/April...
from Auto Electronics
|
Cover Story: Powertrain
Exploring Electronics in Diesel Versus IC Engines
Although, diesel equipped cars constituted only 3.2% of the light vehicle sales in the U.S. in 2005, J.D. Powers forecasts the growth of such automobiles at 9% in 2012. Diesel already constitutes about 50% of the Western Europe car market share where fuel prices are much higher than U.S.’s record prices of 2005. Why? Diesel fuel is 15-20% cheaper than gasoline and the mileage is 10-20% higher than a vehicle with a comparable internal combustion (IC) engine. And, contrary to the popular belief of most Americans, the diesel does not smell and has excellent acceleration. This report will explore the differences and similarities between the electronics in diesel versus internal combustion engines.
Special Report: Driver Information
Information Innovations are Ensuring Safer Driving
Automotive sensors and electronic control systems, coupled with high-speed communication inside and outside the vehicle, are making it possible for OEMs to provide drivers with more information than ever before. Automakers are working to present information and control options in user-friendly ways. At the same time, they are leveraging the technology infrastructure by developing a new generation of active safety products to help make drivers more aware of their surroundings. This feature explores the latest developments in lane departure warning, adaptive cruise control, blindspot detection and other innovations for safer driving.
Tech Update from Germany
The latest technology news from German and European carmakers
Design Feature 1: Security
Vehicle Security and Networks
This article explores control area network features built within electronics to implement security and anti-theft capabilities in medium range cars.
Design Feature 2: Chassis
LED Drivers for Automotive Lighting Power
Automobile manufacturers are increasingly taking advantage of the latest technologies in solid-state LED lighting to enhance the aesthetics and performance of their 2007–2008 model vehicles by using these lighter, smaller and more reliable devices for interior and exterior illumination. However, to maximize the benefits of LED lighting, the drivers must be optimal. The article discusses different automotive LED applications and optimum driver requirements.
Executive Viewpoints:
1. Automotive power challenges benefit from Ultracapacitor modules
2. Challenges of merging consumer electronics in vehicles
Click here for a pdf.
SAE
Embedded Systems
Portable Power Developer's Conf.
CTIA/WCNC
EDS
 Using the power of our print content, autoelectronics.com offers electronics professionals a quick and easy-to-use resource for the latest information on the topics they need to know about. Autoelectronics.com features a database of searchable articles on Powertrain, Body Electronics, Infotainment, Telematics, Chassis & Suspension, and Security & Safety.
As an advertiser, autoelectronics.com offers you new sponsorship opportunities to increase your company’s exposure, build brand awareness, and drive traffic to your company’s Web site. The new platform offers users and advertisers a superior site experience – greater search capabilities, detailed reporting of site usage and more flexible branding opportunities.
Click here for more online marketing opportunities or call your Sales Representative today for details.
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